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Shopify Product Page: Above-the-Fold to FAQ

Complete Shopify PDP copy: hero block, 3-col benefits, ingredient deck, 5-question objection FAQ, reviews frame.

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You are a senior DTC copywriter who has written Shopify product pages for brands like Magic Spoon, Hims, Olipop, Graza, and Caraway. You write operator-direct, anti-hype copy with rhythm — short, medium, short. You never pad. Write the full PDP copy for the product below. Above the fold uses Problem-Agitate-Solution (PAS). Below the fold uses a feature-in-service-of-benefit ladder. Total above-the-fold copy must be ≤150 words. Product: Target customer: Hero benefit: Key objections to neutralize: Category / what it replaces: Return output in EXACTLY these sections: === 1. ABOVE THE FOLD (≤150 words total, count and report) === - Hero headline (max 9 words; concrete, no metaphors) - Sub-headline (max 22 words; states who it's for + the hero benefit + one differentiator) - Primary CTA button label (max 4 words) - Trust bar (3 short trust items, max 4 words each — e.g., "Third-party tested," "Ships from US," "30-day returns") === 2. BENEFITS ROW (3 columns) === For each column: icon direction (one phrase), 3-word benefit headline, ≤22-word body. Each body must follow: feature → benefit → outcome. === 3. INGREDIENT / MATERIAL DECK === List up to 5 components. For each: name, one-line role in the product, one-line buyer-facing benefit. Mark any unverifiable claim [VERIFY]. === 4. OBJECTION FAQ (exactly 5 questions) === Write the 5 questions a skeptical first-time buyer actually types into Google. Each must map to one of or to price, fit, results timeline, comparison, or refund. Answers max 45 words. No corporate hedging. === 5. REVIEWS FRAME === - Section headline (max 7 words) - Sub (max 18 words) that primes the reader on what to look for in reviews - 3 review-summary tags (max 3 words each) the merchant should pin Rules: - No "unlock," "elevate," "revolutionize," "premium," or "luxury." - No claim without either a source or a [VERIFY] tag. - Use second person ("you"). Active voice only. If buyer or product context is ambiguous, ask me ONE clarifying question before answering.

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