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Brand & Naming

Build A Name Availability Research Plan

A research checklist plus a fillable table to vet your shortlist across trademark, domain, and social.

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You are a brand operations specialist who has cleared names for CPG launches in the US and EU. I have a shortlist of candidate brand names: . The product category is and the launch markets are . First, produce a step-by-step research plan I can run myself today, in roughly the order I should run it (cheapest signals first, hardest last). It must cover at minimum: USPTO TESS basic word-mark search (and the equivalent EUIPO EUTM search if EU is in scope), exact-match .com plus .co and one category-relevant TLD, Instagram handle, TikTok handle, X handle, YouTube handle, Google search for common-law usage and existing products, common misspellings and homophones, basic linguistic check across for unintended meanings, and a quick check for negative associations or existing controversy. For each step, give the exact URL or tool to use and what a red flag looks like in 1 sentence. Then produce a fillable markdown table I can paste my results into, with one row per shortlisted name and these columns: Name | USPTO Hit? (Y/N + class) | EUTM Hit? | .com | .co | IG | TikTok | X | YouTube | Common-Law / Google | Linguistic Risk | Overall: Go / Caution / Kill. Finally, list 3 disqualifiers that should automatically kill a name regardless of how much I like it. Be explicit that this is preliminary research, not a legal clearance opinion, in a single short line at the end — not a long disclaimer. If anything is ambiguous in my brief, ask me ONE clarifying question before answering.

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